STICHTING NIEUWE HELDEN
Re-Branding & recruitment campaign
NIETS MOET, ONT-MOET
Stichting nieuwe helden is a movement of Creators and Heroes.
They develop art projects and urban actions for the public space to cause encroachment.
In a world where there is no longer one truth, one overarching ideology and
everyone has to decide for themselves what they stand for and what their ideas are. There is more need than ever for meeting in real time. Isolation is empowering for society.
St. Nieuwe Helden creates moments where you encounter yourself, someone else and the world around you so that it touches you in your own search, a moment where you should not must and therefore may be.
The public space is the place where these meetings take place, a place where you can just be & where you can share. In all its projects and actions, St. Nieuwe Helden strives to make the public space not an anonymous consumer marketplace, but a place of connection, astonishment, scattering, astonishment, confusion and, ultimately, encounter.
I restyled the entire identity into a kind of communistic political movement identity and developed a campaign to recruit more friends, heroes & members.